Travly
Building the largest travel network on social media
Creative direction and system-level branding for a multi-channel travel media network reaching 2B+ monthly views.
The Challenge
Travly needed a cohesive visual system that could scale across 12+ social accounts while maintaining brand consistency and maximizing engagement across different content formats.
The Approach
Built a modular design system with interchangeable templates, automated content pipelines, and a visual language that could flex between aspirational travel content and breaking news formats.
The Outcome
Scaled into the largest travel content network on social with consistent visual language, generating 2B+ monthly views and 1.2M+ new followers.
“Tommy built a full content system – not just posts. Launches felt like events, and the creative made it easy to scale across accounts.”
TravlyLargest travel network on social · 2B+ monthly views
Client
Travly
Year
2023–2024
Services
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